Advertising & Marketing (Spring 2022)
| Program Overview | ||
|---|---|---|
| Program Title | Advertising & Marketing (Spring 2022) | |
| Organization | SUNY Potsdam | |
| Student Application Link | https://potsdam.capsource.app/program/advertising-marketing-spring-2022/rfp | |
| # of Students Enrolled |
1
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| # of Projects Running |
1 Project/s Added (of Expected)
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Program Timeline Project Duration |
Start Date: 01/31/22 End Date: 04/29/22 3 months |
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| Collaboration Overview | ||
|---|---|---|
| About Students |
SUNY Potsdam is searching for companies interested in participating in a semester-long Live Case with their Marketing Course this spring.
We will work with you and your team directly on designing a project engagement that aligns our course learning objectives with your company goals so that everyone wins!
Student Level: Student Time Commitment: Full Time Team Structure: - |
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| Program Goals | ||
| Format Structure |
Single Project Single Team |
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| Format Title | Multiple Projects Multiple Teams | |
| Format Description | ||
| Benefits For Industry Partners | ||
| Project Modality | Fully Remote | |
| Industry Partner Requirements to Participate | ||
|---|---|---|
| Project Topics | Data Management Growth Strategy Marketing Sales & Business Development | |
| Target Industries | ||
| Skills & Expertise | ||
| Location Information & Preferences |
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| Sponsorship |
No Sponsorship Required |
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| Compensation |
Following compensation will be offered to the students:
Exactly $0.0 per hour |
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| Other Requirements | ||
| Expected Time Commitment For Project Managers | per week | |
| Key Program Dates | Due Date |
|---|---|
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Request for Proposal published
Collaboration request published. Industry Partners may express interest in participating.
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Jan 19 2021, 12:00.00 AM |
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Interview
Educators will begin interviewing interested Industry Partners to discuss project ideas.
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Feb 25 2021, 12:00.00 AM |
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Proposal Application Deadline
Final date for Industry Partners to express interest in participating.
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Oct 09 2021, 12:00.00 AM |
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Finalize Project Charter
Educators and Industry Partners finalize project charters, legal documents, and background materials.
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Nov 16 2021, 12:00.00 AM |
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Official Program Launch
We’ll find a time on this day for you to meet with the students to kick off your project.
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Jan 31 2022, 12:00.00 AM |
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Official Program End
We’ll find a time on this day for you to meet with the students to wrap up your project.
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Apr 29 2022, 12:00.00 AM |
Project Overview
| Project Details | |
|---|---|
| Project Title | Digital Media Advertisement Creations |
| Project Synopsis |
What is the challenge or opportunity you are trying to address within your organization? We're launching a new product and are trying to build awareness of it on digital platforms. While we have great static image assets, we think a video or some kind of 'product-in-motion' type of content would really help folks understand what this is. Understanding the brand, our differentiating factors, why we exist, and what gaps we fill in the market. Then taking those insights and making three pieces of visually distinctive content that grabs attention and explains our value proposition. We have several static digital advertisements currently running on social platforms. We would love to test whatever content is created by the teams against what we're currently using. We'll measure click through rate as a metric of success here.
What are some of the activities or action items you think will need to be taken to achieve your desired results? What would make this project a success for your organization? What measurable results are you looking to accomplish? |
| Compensation |
Following compensation will be offered to the students
Exactly $0.0 per hour |
| Sponsorship |
No Sponsorship Required |
| Resources |
Program Timeline
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Due Date
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Activities |
Deliverables
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Status
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Action | |
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Mon, 01/31/22
12:00 AM
UTC
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Program Kickoff
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No Deliverables
No deliverables are required for this action item.
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Location:
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Sat, 04/02/22
12:00 AM
UTC
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REMINDER OF CONFIDENTIALITY
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No Deliverables
No deliverables are required for this action item.
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Description:
During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
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Sat, 04/02/22
12:00 AM
UTC
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TEMPERATURE CHECK SURVEY DUE
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No Deliverables
No deliverables are required for this action item.
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Description:
Survey link: https://forms.gle/yTRnXBJ6ThJx5WzC7
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Sat, 04/02/22
12:00 AM
UTC
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KICKOFF SURVEY DUE
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No Deliverables
No deliverables are required for this action item.
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Description:
Survey link: https://forms.gle/CasF3L6wwQCr5gbCA
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Project Start
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No Deliverables
No deliverables are required for this action item.
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Project Completion
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No Deliverables
No deliverables are required for this action item.
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Projects
Filters
| Project | Organization | Topics |
|---|---|---|
| Digital media advertisement creations | Antithesis Foods | Growth Strategy Marketing Product Design & Development Research & Development |
Program Managers
| Name | Organization |
|---|---|
| Savita Hanspal | School of Education & Professional Studies |
| Jenica Rogers | University of Wisconsin-Madison |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| Student Team #1 | Digital media advertisement creations |