| Program Overview | ||
|---|---|---|
| Program Title | Graphic Design and Media Arts 2 (Fall 2023) | |
| Organization | SUNY Potsdam | |
| Student Application Link | https://potsdam.capsource.app/program/graphic-design-and-media-arts-2-fall-2023/rfp | |
| # of Students Enrolled |
13
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| # of Projects Running |
2 Project/s Added (of 1 Project Expected)
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Program Timeline Project Duration |
Start Date: 10/30/23 End Date: 12/08/23 1 month |
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| Collaboration Overview | ||
|---|---|---|
| About Students |
The students participating in this program are enrolled in Graphic Design and Media Arts II. They are individuals with an interest in film production, video, and animation techniques. These students have a passion for creative expression and a desire to develop their skills in the field of graphic design and media arts. They are eager to work with industry partners, such as Iconic Candy and Reserve Bar, through Capsource projects, which allows them to gain practical experience and insights from professionals in the industry. The students are motivated, dedicated, and open to learning through lectures, demonstrations, and hands-on creation of industry-standard deliverables. They are also focused on building their portfolios and preparing themselves for future careers in the graphic design and media arts industries.
Student Level: Bachelor Degree Student Time Commitment: Full Time Team Structure: 1 - 1 |
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| Program Goals | The learning objectives for the collaboration(s) in Graphic Design and Media Arts II are to provide students with practical experience in film production, video, and animation techniques. Through industry partnerships with Iconic Candy and Reserve Bar, students will gain insights into professional practices and workflows. They will develop effective collaboration and project management skills while receiving constructive feedback to refine their work. The collaboration aims to help students build a portfolio showcasing their skills, enhancing their prospects for future career opportunities. Additionally, students will improve their presentation and communication abilities, preparing them to succeed in the graphic design and media arts industries.
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| Format Structure |
Single Project Multiple Teams |
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| Format Title | Live Case Study | |
| Format Description | Graphic Design and Media Arts II is a collaborative program that focuses on film production, video, and animation techniques. Students work with industry partners, including Iconic Candy and Reserve Bar, through Capsource projects. They have the option to choose between storyboarding, video, or animation projects, while learning through lectures, demonstrations, and industry-standard deliverables. The course emphasizes camera use, filming, editing, and animation, along with project analysis and portfolio development. It prepares students for careers in graphic design and media arts.
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| Benefits For Industry Partners | ||
| Project Modality | Fully Remote | |
| Industry Partner Requirements to Participate | ||
|---|---|---|
| Project Topics | Marketing Product Design & Development | |
| Target Industries | Aerospace & Defense Agriculture & Farming Arts & Recreation Biotech & Pharmaceuticals Computers & Hardware Construction, Repair & Maitenance Consumer Services Education Energy & Utilities Fashion & Apparel Finance Food & Beverage Government Health Care Insurance Manufacturing Media Natural Resources Non-Profit Professional Services Real Estate Restaurants, Bars & Food Services Retail Software & IT Sports & Entertainment Telecommunications Transportation & Logistics Travel & Tourism | |
| Skills & Expertise | ||
| Location Information & Preferences |
Local (within 30 miles) |
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| Sponsorship |
Sponsorship Requested (Optional): |
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| Compensation |
Following compensation will be offered to the students: |
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| Other Requirements | ||
| Expected Time Commitment For Project Managers | 2 Hours per week | |
| Key Program Dates | Due Date |
|---|---|
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Request for Proposal published
Collaboration request published. Industry Partners may express interest in participating.
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Jul 24 2023, 05:47.51 PM |
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Interview
Educators will begin interviewing interested Industry Partners to discuss project ideas.
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Jul 28 2023, 05:47.51 PM |
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Proposal Application Deadline
Final date for Industry Partners to express interest in participating.
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Aug 24 2023, 05:47.51 PM |
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Finalize Project Charter
Educators and Industry Partners finalize project charters, legal documents, and background materials.
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Aug 29 2023, 05:47.51 PM |
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Official Program Launch
We’ll find a time on this day for you to meet with the students to kick off your project.
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Sep 07 2023, 12:00.00 AM |
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Official Program End
We’ll find a time on this day for you to meet with the students to wrap up your project.
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Dec 01 2023, 12:00.00 AM |
Project Overview
| Project Details | |||
|---|---|---|---|
| Project Title | Music Marketing Strategy | ||
| Project Synopsis |
What is the challenge or opportunity you are trying to address within your organization? As a local performer growing in popularity, we are looking for help improving on our social media content strategy, as well as our overall digital marketing strategy, including the creation of highly impactful assets that will allow the general public to learn more about me and my upcoming performances.
What are some of the activities or action items you think will need to be taken to achieve your desired results? - Creation of branded poster
- Social media content strategy - Social media content samples - Website strategy overhaul What would make this project a success for your organization? What measurable results are you looking to accomplish? We are hoping to increase website views to 1,000+ per month and our social following to 10,000+
The key is creating something that's shareable and likable will be the key to getting more exposure for my band and services. |
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| Compensation |
Following compensation will be offered to the students
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| Sponsorship |
Project Partners are ENCOURAGED to offer Sponsorships according to the following:
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| Resources |
Program Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Program Kickoff |
11/02/2023 US/Eastern (UTC-04:00) | Event |
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Student Pre-Kick-off Self-Assessment Form |
11/03/2023, 12:00 PM US/Eastern (UTC-04:00) | Evaluation |
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Student Temperature Check |
11/10/2023 US/Eastern (UTC-04:00) | Evaluation |
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Mid Project - Rough Review |
11/21/2023 EST (UTC-05:00) | Project Milestone |
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Student Temperature Check |
11/24/2023 US/Eastern (UTC-04:00) | Evaluation |
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Final Project Due |
12/05/2023 EST (UTC-05:00) | Project Milestone |
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Final Debrief and Evaluation Session |
12/07/2023 US/Eastern (UTC-04:00) | Event |
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Industry Mentor Post-Engagement Team Assessment Form |
12/08/2023 US/Eastern (UTC-04:00) | Evaluation |
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Student Post-Engagement Peer Assessment Form |
12/08/2023 US/Eastern (UTC-04:00) | Evaluation |
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Student Post-Engagement Self-Assessment Form |
12/08/2023 US/Eastern (UTC-04:00) | Evaluation |
Program Managers
| Name | Organization |
|---|---|
| Kathleen Mahoney | School of Arts & Sciences |
| Jenica Rogers | University of Wisconsin-Madison |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| Andrew Bowen | Music Marketing Strategy | |
| Chayse Shuler | Music Marketing Strategy | |
| Dekezia Gray | Music Marketing Strategy | |
| Emily Downey | Music Marketing Strategy | |
| Eryka Adsitt | Music Marketing Strategy | |
| Gigi Gardinier | Music Marketing Strategy | |
| Haley Shattuck | Music Marketing Strategy | |
| Jin Chen | Music Marketing Strategy | |
| Madeline Block | Music Marketing Strategy | |
| Melissa Place | Music Marketing Strategy | |
| Piper Gollaher | Music Marketing Strategy | |
| Riley Beldock | Music Marketing Strategy | |
| Sophia DeGaetano | Music Marketing Strategy |
