Graphic Design and Media Arts 2 (Fall 2023)

Program Overview
Program Title Graphic Design and Media Arts 2 (Fall 2023)
Organization SUNY Potsdam
Student Application Link https://potsdam.capsource.app/program/graphic-design-and-media-arts-2-fall-2023/rfp
# of Students Enrolled
13
# of Projects Running
2 Project/s Added (of 1 Project Expected)

Program Timeline

Project Duration

Start Date: 10/30/23      End Date: 12/08/23

1 month

Collaboration Overview
About Students

The students participating in this program are enrolled in Graphic Design and Media Arts II. They are individuals with an interest in film production, video, and animation techniques. These students have a passion for creative expression and a desire to develop their skills in the field of graphic design and media arts. They are eager to work with industry partners, such as Iconic Candy and Reserve Bar, through Capsource projects, which allows them to gain practical experience and insights from professionals in the industry. The students are motivated, dedicated, and open to learning through lectures, demonstrations, and hands-on creation of industry-standard deliverables. They are also focused on building their portfolios and preparing themselves for future careers in the graphic design and media arts industries.

Student Level:   Bachelor Degree

Student Time Commitment:   Full Time

Team Structure:   1 - 1

Program Goals
The learning objectives for the collaboration(s) in Graphic Design and Media Arts II are to provide students with practical experience in film production, video, and animation techniques. Through industry partnerships with Iconic Candy and Reserve Bar, students will gain insights into professional practices and workflows. They will develop effective collaboration and project management skills while receiving constructive feedback to refine their work. The collaboration aims to help students build a portfolio showcasing their skills, enhancing their prospects for future career opportunities. Additionally, students will improve their presentation and communication abilities, preparing them to succeed in the graphic design and media arts industries.
Format Structure

Single Project Multiple Teams

Format Title Live Case Study
Format Description
Graphic Design and Media Arts II is a collaborative program that focuses on film production, video, and animation techniques. Students work with industry partners, including Iconic Candy and Reserve Bar, through Capsource projects. They have the option to choose between storyboarding, video, or animation projects, while learning through lectures, demonstrations, and industry-standard deliverables. The course emphasizes camera use, filming, editing, and animation, along with project analysis and portfolio development. It prepares students for careers in graphic design and media arts.
Benefits For Industry Partners
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Marketing Product Design & Development
Target Industries Aerospace & Defense Agriculture & Farming Arts & Recreation Biotech & Pharmaceuticals Computers & Hardware Construction, Repair & Maitenance Consumer Services Education Energy & Utilities Fashion & Apparel Finance Food & Beverage Government Health Care Insurance Manufacturing Media Natural Resources Non-Profit Professional Services Real Estate Restaurants, Bars & Food Services Retail Software & IT Sports & Entertainment Telecommunications Transportation & Logistics Travel & Tourism
Skills & Expertise
Location Information & Preferences

Local (within 30 miles)

Sponsorship

Sponsorship Requested (Optional):

Compensation

Following compensation will be offered to the students:

Other Requirements
Expected Time Commitment For Project Managers 2 Hours per week
Key Program Dates Due Date
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Jul 24 2023, 05:47.51 PM
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Jul 28 2023, 05:47.51 PM
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Aug 24 2023, 05:47.51 PM
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Aug 29 2023, 05:47.51 PM
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Sep 07 2023, 12:00.00 AM
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

Dec 01 2023, 12:00.00 AM

Project Overview

Project Details
Project Title Music Marketing Strategy
Project Synopsis

What is the challenge or opportunity you are trying to address within your organization?

As a local performer growing in popularity, we are looking for help improving on our social media content strategy, as well as our overall digital marketing strategy, including the creation of highly impactful assets that will allow the general public to learn more about me and my upcoming performances. 


What are some of the activities or action items you think will need to be taken to achieve your desired results?

- Creation of branded poster
- Social media content strategy
- Social media content samples
- Website strategy overhaul


What would make this project a success for your organization? What measurable results are you looking to accomplish?

We are hoping to increase website views to 1,000+ per month and our social following to 10,000+

The key is creating something that's shareable and likable will be the key to getting more exposure for my band and services.


Compensation

Following compensation will be offered to the students


Sponsorship

Project Partners are ENCOURAGED to offer Sponsorships according to the following:

Organization Type Offer
Resources

Program Timeline

Touchpoints & Assignments Date Type

Program Kickoff

11/02/2023 US/Eastern (UTC-04:00) Event

Student Pre-Kick-off Self-Assessment Form

11/03/2023, 12:00 PM US/Eastern (UTC-04:00) Evaluation

Student Temperature Check

11/10/2023 US/Eastern (UTC-04:00) Evaluation

Mid Project - Rough Review

11/21/2023 EST (UTC-05:00) Project Milestone

Student Temperature Check

11/24/2023 US/Eastern (UTC-04:00) Evaluation

Final Project Due

12/05/2023 EST (UTC-05:00) Project Milestone

Final Debrief and Evaluation Session

12/07/2023 US/Eastern (UTC-04:00) Event

Industry Mentor Post-Engagement Team Assessment Form

12/08/2023 US/Eastern (UTC-04:00) Evaluation

Student Post-Engagement Peer Assessment Form

12/08/2023 US/Eastern (UTC-04:00) Evaluation

Student Post-Engagement Self-Assessment Form

12/08/2023 US/Eastern (UTC-04:00) Evaluation

Projects

Filters
Project Organization Topics
Music Marketing Strategy Adam Townsend Music Marketing