Graphic Design and Media Arts 2 (Spring 2024)

Program Overview
Program Title Graphic Design and Media Arts 2 (Spring 2024)
Organization SUNY Potsdam
Student Application Link https://potsdam.capsource.app/program/graphic-design-and-media-arts-2-spring-2024/rfp
# of Students Enrolled
8
# of Projects Running
2 Project/s Added (of 1 Project Expected)

Program Timeline

Project Duration

Start Date: 04/09/24      End Date: 05/09/24

1 month

Collaboration Overview
About Students

The students participating in this program are enrolled in Graphic Design and Media Arts II. They are individuals with an interest in film production, video, and animation techniques. These students have a passion for creative expression and a desire to develop their skills in the field of graphic design and media arts. They are eager to work with industry partners, such as Iconic Candy and Reserve Bar, through Capsource projects, which allows them to gain practical experience and insights from professionals in the industry. The students are motivated, dedicated, and open to learning through lectures, demonstrations, and hands-on creation of industry-standard deliverables. They are also focused on building their portfolios and preparing themselves for future careers in the graphic design and media arts industries.

Student Level:   Bachelor Degree

Student Time Commitment:   Full Time

Team Structure:   -

Program Goals
The learning objectives for the collaboration(s) in Graphic Design and Media Arts II are to provide students with practical experience in film production, video, and animation techniques. Through industry partnerships with Iconic Candy and Reserve Bar, students will gain insights into professional practices and workflows. They will develop effective collaboration and project management skills while receiving constructive feedback to refine their work. The collaboration aims to help students build a portfolio showcasing their skills, enhancing their prospects for future career opportunities. Additionally, students will improve their presentation and communication abilities, preparing them to succeed in the graphic design and media arts industries.
Format Structure

Single Project Multiple Teams

Format Title Live Case Study
Format Description
Graphic Design and Media Arts II is a collaborative program that focuses on film production, video, and animation techniques. Students work with industry partners, including Iconic Candy and Reserve Bar, through Capsource projects. They have the option to choose between storyboarding, video, or animation projects, while learning through lectures, demonstrations, and industry-standard deliverables. The course emphasizes camera use, filming, editing, and animation, along with project analysis and portfolio development. It prepares students for careers in graphic design and media arts.
Benefits For Industry Partners
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Marketing Product Design & Development
Target Industries Aerospace & Defense Agriculture & Farming Arts & Recreation Biotech & Pharmaceuticals Computers & Hardware Construction, Repair & Maitenance Consumer Services Education Energy & Utilities Fashion & Apparel Finance Food & Beverage Government Health Care Insurance Manufacturing Media Natural Resources Non-Profit Professional Services Public Works Real Estate Restaurants, Bars & Food Services Retail Software & IT Sports & Entertainment Telecommunications Transportation & Logistics Travel & Tourism
Skills & Expertise
Location Information & Preferences

Local (within 30 miles)

Sponsorship

Sponsorship Requested (Optional):

Compensation

Following compensation will be offered to the students:

Other Requirements
Expected Time Commitment For Project Managers 2 Hours per week
Key Program Dates Due Date
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Nov 30 2023, 11:39.35 PM
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Dec 13 2023, 11:39.35 PM
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Feb 29 2024, 11:39.35 PM
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Mar 13 2024, 11:39.35 PM
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Apr 09 2024, 12:00.00 AM
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

May 09 2024, 12:00.00 AM

Project Overview

Project Details
Project Title Develop Animated And Non Animated Product Explainer Videos
Project Synopsis

What is the challenge or opportunity you are trying to address within your organization?

Valimation, a company specializing in advanced engineering solutions, aims to enhance its website with updated and engaging video content that effectively communicates its product offerings to various stakeholders. The challenge is to create modern, high-quality product explainer videos, both animated and non-animated, that showcase Valimation’s expertise in simulation, testing, and validation solutions. This project offers the opportunity to produce visually appealing and informative content that can captivate our target audiences, including engineers, manufacturers, and industry professionals, and provide a clear, concise explanation of our products' features and benefits. By doing so, Valimation can strengthen its digital presence, increase user engagement, and drive more traffic to its website.


What are some of the activities or action items you think will need to be taken to achieve your desired results?

  1. Review and analyze current website content to identify key areas for video integration.
  2. Conduct market research to identify best practices for product explainer videos.
  3. Develop a storyboard and script for each video.
  4. Create animated product explainer videos.
  5. Create non-animated (live-action) product explainer videos.
  6. Gather feedback from the Product and Marketing teams.
  7. Revise and finalize the videos based on feedback.
  8. Integrate the videos into the website and other marketing channels.


What would make this project a success for your organization? What measurable results are you looking to accomplish?

  • Positive feedback from Product and Marketing teams.
  • Increased user engagement on the website.
  • Higher conversion rates on product pages with videos.
  • Improved user understanding and retention of product information.
  • Increased time spent on the website.
  • Positive feedback from users and stakeholders.


Compensation

Following compensation will be offered to the students


Sponsorship

Project Partners are ENCOURAGED to offer Sponsorships according to the following:

Organization Type Offer
Resources

Program Timeline

Touchpoints & Assignments Date Type

Project Finalized

03/28/2024 Event

Student Pre-Kick-off Self-Assessment Form 03/31/2024

03/31/2024, 12:00 PM Canada/Eastern (UTC-04:00) Evaluation

Creative Brief

04/16/2024 Project Milestone

Student Temperature Check

04/18/2024, 20:00 PM EST (UTC-05:00) Evaluation

Student Temperature Check

04/25/2024, 20:00 PM EST (UTC-05:00) Evaluation

Final Project Due

05/07/2024, 12:00 PM Project Milestone

Final Presentation

05/09/2024 Project Milestone

Industry Mentor Post-Engagement Team Assessment Form 05/09/2024

05/09/2024, 12:00 PM Canada/Eastern (UTC-04:00) Evaluation

Student Post-Engagement Self-Assessment Form 05/09/2024

05/09/2024, 12:00 PM Canada/Eastern (UTC-04:00) Evaluation

Projects

Filters
Project Organization Topics
"Animating Success: Empowering SUNY Potsdam Students through Educational Support and Industry Engagement" Snowfish, LLC Marketing Product Design & Development

Program Managers

Name Organization
Kathleen Mahoney School of Arts & Sciences