ProgramsGraphic Design and Media Arts 2 (Spring 2026)

Graphic Design and Media Arts 2 (Spring 2026)

Program Overview
Program Title Graphic Design and Media Arts 2 (Spring 2026)
Organization SUNY Potsdam
# of Students Enrolled
0
# of Projects Running
4 Project/s Added (of 1 Project Expected)

Program Timeline

Project Duration

Start Date: 03/23/26      End Date: 05/01/26

1 month
Collaboration Overview
About Students

Graphic Design & Media Arts II students are upper-level undergraduates specializing in video production, film, animation, and multimedia design. They are trained in industry-standard tools, eager to collaborate with real clients, and capable of delivering high-quality creative work. Having previously produced content for companies like Iconic Candy and ReserveBar, they are prepared to take on real-world creative challenges with professionalism and enthusiasm. 

These students bring: 

  • Strong creative instincts and technical execution

  • Experience producing short films, digital animations, motion graphics, and branded content

  • Ability to take a creative brief and produce professional, portfolio-ready deliverables

  • Readiness to integrate client feedback throughout an iterative design process

Partnering with this group provides access to motivated emerging creatives capable of supporting brand storytelling, product promotion, and digital media needs.

Student Level:   Bachelor Degree

Student Time Commitment:   Full Time

Team Structure:   3 - 6

Program Goals
Graphic Design & Media Arts II students are upper-level undergraduates specializing in video production, film, animation, and multimedia design. They are trained in industry-standard tools, eager to collaborate with real clients, and capable of delivering high-quality creative work. Having previously produced content for companies like Iconic Candy and ReserveBar, they are prepared to take on real-world creative challenges with professionalism and enthusiasm. 

These students bring: 

  • Strong creative instincts and technical execution

  • Experience producing short films, digital animations, motion graphics, and branded content

  • Ability to take a creative brief and produce professional, portfolio-ready deliverables

  • Readiness to integrate client feedback throughout an iterative design process
Partnering with this group provides access to motivated emerging creatives capable of supporting brand storytelling, product promotion, and digital media needs.
Format Structure

Multiple Projects Multiple Teams
Format Title Live Case
Format Description
This Live Case format offers a low-commitment, high-impact collaboration where industry partners engage with the entire class as students work in teams to produce creative media deliverables tailored to the partner’s brand.

Industry partners will:

  • Provide a creative brief outlining goals, brand guidelines, and desired deliverables

  • Participate in a kickoff meeting and 1–2 brief feedback sessions

  • Review rough cuts or drafts and provide concise direction

  • Receive final polished assets (video, animation, graphics, etc.) suitable for marketing, social media, or brand storytelling

Students will:

  • Split into teams; each team may generate unique creative concepts

  • Produce professional-level content based on the partner’s needs

  • Present final deliverables at the end of the four-week collaboration

This model is designed to be efficient, structured, and rewarding for industry partners while giving students an authentic creative production experience.
Benefits For Industry Partners
Partnering with SUNY Potsdam’s Graphic Design & Media Arts II program gives organizations a unique opportunity to gain high-quality creative work, fresh thinking, and early access to emerging talent, all with a very low time commitment. Industry partners benefit from: 

⭐ Professional-Quality Media Assets 
Receive polished video, animation, or graphic deliverables created to support your brand, product, or campaign needs—without the cost of a traditional agency engagement. 

⭐ Fresh Creative Perspectives 
Student teams bring bold ideas, modern trends, and innovative storytelling approaches shaped by the latest tools and techniques in design, film, and media. 

⭐ Multiple Creative Concepts 
Because the class is split into teams, you may receive several different interpretations of your brief—giving you options, variability, and creative inspiration. 

⭐ Minimal Time Commitment 
With just 1 hour per week, partners guide student work efficiently through structured check-ins and feedback, with students driving the majority of the creative process. 

⭐ Talent Pipeline & Employer Branding 
Engage directly with high-potential students who may be strong candidates for internships, freelance work, or future hiring needs. Your involvement strengthens your brand visibility among emerging creatives. 

⭐ Opportunity to Shape Future Creative Professionals 
Serve as a mentor and influence how students develop industry-ready skills, communication habits, and production workflows. 

⭐ Corporate Social Responsibility (CSR) Impact 
Support accessible, experiential learning for diverse students entering the media and creative industries—an easy, mission-aligned way to give back.
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Digital Marketing Marketing UX/UI & Human-Centered Design
Target Industries Aerospace & Defense Agriculture & Farming Arts & Recreation Biotech & Pharmaceuticals Computers & Hardware Construction, Repair & Maitenance Consumer Services Education Energy & Utilities Fashion & Apparel Finance Food & Beverage Government Health Care Insurance Manufacturing Media Natural Resources Non-Profit Professional Services Public Works Real Estate Restaurants, Bars & Food Services Retail Semiconductor Software & IT Sports & Entertainment Telecommunications Transportation & Logistics Travel & Tourism
Skills & Expertise Adobe Creative Suite Animation Techniques Art Direction Brand Identity Development Client Communication Collaboration Skills Color Theory Concept Development Creative Direction Creative Problem Solving Digital Asset Creation Feedback Integration Film Editing Graphic Design Illustration Lighting Techniques Media Production Motion Graphics Narrative Development On-Set Production Skills Post-Production Workflow Presentation Skills Production Planning Project Management Sound Editing Storyboarding Typography Video Production Visual Effects Visual Storytelling
Location Information & Preferences

Located Anywhere

This project will occur fully remotely
Sponsorship

No Sponsorship Required
Compensation

No Compensation Required

Other Requirements
  • Provide access to any necessary brand guidelines, reference materials, or sample media.
  • Provide usage permissions for product images, logos, or footage students may incorporate.
  • Ensure at least one representative is available for asynchronous feedback.
Expected Time Commitment For Project Managers 1 Hour per week
Key Program Dates Due Date

Program Timeline

Touchpoints & Assignments Date Type

Projects

Filters
Project Organization Topics
Big Interview Student Shorts Skillful Communications
Building Agri-Trak's Social Media Asset Library Agri-Trak Marketing

Program Managers

Name Organization
Kathleen Mahoney School of Arts & Sciences

Teams

Team Name  Project Name  Team Members 
No Teams Available