Graphic Design and Media Arts 2 (Fall 2022)
| Program Overview | ||
|---|---|---|
| Program Title | Graphic Design and Media Arts 2 (Fall 2022) | |
| Organization | SUNY Potsdam | |
| Student Application Link | https://potsdam.capsource.app/program/graphic-design-and-media-arts-2/rfp | |
| # of Students Enrolled |
9
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| # of Projects Running |
1 Project/s Added (of 1 Project Expected)
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Program Timeline Project Duration |
Start Date: 10/18/22 End Date: 12/01/22 1 month |
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| Collaboration Overview | ||
|---|---|---|
| About Students |
Graphic Design and Media Arts II introduces principles of producing film as well as video and animation techniques. A variety of software packages for video and animation will be introduced. Lectures, demonstrations, and creation of industry standard deliverables will be used for instruction. The focus is on camera use, filming, editing, and animation with criticism, presentation, analysis of projects and portfolio development. This course also includes working with an industry partner through a Capsource project.
Student Level: Student Time Commitment: Full Time Team Structure: - |
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| Program Goals | We are looking for a storyboarding, video or animation project. We have worked through Capsource with industry partners Iconic Candy and Reserve Bar.
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| Format Structure |
Single Project Single Team |
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| Format Title | Multiple Projects Multiple Teams | |
| Format Description | ||
| Benefits For Industry Partners | ||
| Project Modality | Fully Remote | |
| Industry Partner Requirements to Participate | ||
|---|---|---|
| Project Topics | Marketing Product Design & Development | |
| Target Industries | Aerospace & Defense Agriculture & Farming Arts & Recreation Biotech & Pharmaceuticals Computers & Hardware Construction, Repair & Maitenance Consumer Services Education Energy & Utilities Fashion & Apparel Finance Food & Beverage Government Health Care Insurance Manufacturing Media Natural Resources Non-Profit Professional Services Real Estate Restaurants, Bars & Food Services Retail Software & IT Sports & Entertainment Telecommunications Transportation & Logistics Travel & Tourism | |
| Skills & Expertise | ||
| Location Information & Preferences |
Local (within 30 miles) Located Anywhere Regional (within 90 miles) |
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| Sponsorship |
No Sponsorship Required |
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| Compensation |
Following compensation will be offered to the students:
Exactly $0.0 per hour |
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| Other Requirements | ||
| Expected Time Commitment For Project Managers | 1 Hour per week | |
| Key Program Dates | Due Date |
|---|---|
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Request for Proposal published
Collaboration request published. Industry Partners may express interest in participating.
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Sep 07 2022, 07:32.56 PM |
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Interview
Educators will begin interviewing interested Industry Partners to discuss project ideas.
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Sep 11 2022, 07:32.56 PM |
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Proposal Application Deadline
Final date for Industry Partners to express interest in participating.
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Oct 05 2022, 07:32.56 PM |
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Finalize Project Charter
Educators and Industry Partners finalize project charters, legal documents, and background materials.
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Oct 09 2022, 07:32.56 PM |
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Official Program Launch
We’ll find a time on this day for you to meet with the students to kick off your project.
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Oct 18 2022, 12:00.00 AM |
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Official Program End
We’ll find a time on this day for you to meet with the students to wrap up your project.
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Dec 01 2022, 12:00.00 AM |
Project Overview
| Project Details | |
|---|---|
| Project Title | Welcome To Pack Dash Tok |
| Project Synopsis |
What is the challenge or opportunity you are trying to address within your organization? PackDash operates in the third-party logistics industry, a sector that is essential but often seen as less “exciting” compared to consumer-facing brands. Despite this perception, TikTok, Instagram Reels, and YouTube Shorts provide a powerful opportunity to humanize the PackDash brand, showcase its differentiating value, and engage with both customers and potential employees in a creative, authentic way. Currently, PackDash has a modest social presence, with some growth in followers but limited traction in video-first platforms. The challenge is not only to generate new content ideas, but also to build a repeatable strategy that grows audience engagement, increases reach, and makes PackDash stand out in an otherwise crowded B2B logistics landscape. The opportunity is to design and test a creative content strategy that leverages TikTok’s most effective storytelling methods—short-form narratives, humor, behind-the-scenes looks, and trends—while staying authentic to PackDash’s mission. Students will need to understand how logistics impacts everyday life, translate that into compelling visual stories, and experiment with multiple creative approaches (green screen, time lapse, music-driven edits, etc.) to determine what resonates most. By developing prototype content, analyzing competitors and industry best practices, and designing a growth playbook, students can help PackDash position itself as a thought leader and approachable brand within logistics. Success would not only mean stronger digital visibility, but also a repeatable framework that PackDash can use to sustain engagement long after the project ends.
What are some of the activities or action items you think will need to be taken to achieve your desired results?
Audit PackDash’s current social media performance, with a focus on TikTok, Instagram Reels, and YouTube Shorts.
Benchmark best-in-class B2B and logistics brands (and unexpected industries) for creative inspiration.
Design & Test prototype TikTok/Reels content using storytelling, humor, and trend-based formats.
Develop a cross-platform content calendar and engagement strategy tailored to PackDash’s brand voice.
Recommend a long-term roadmap for growth, including KPIs, resourcing needs, and optimization tactics.
What would make this project a success for your organization? What measurable results are you looking to accomplish?
Follower Growth: Increase TikTok followers from current baseline to at least 10,000+ within 6 months.
Content Reach: Produce at least one video that achieves 100,000+ views during the project.
Engagement: Achieve an average engagement rate of 10% or higher across TikTok posts.
Consistency: Deliver a repeatable content calendar covering 8–12 weeks, including at least 15 prototype videos.
Playbook: Provide PackDash with a documented TikTok growth framework that can be implemented post-project.
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| Compensation |
Following compensation will be offered to the students
Exactly $0.0 per hour |
| Sponsorship |
No Sponsorship Required |
| Resources |
Program Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Kickoff Evaluation Due |
10/17/2022 | Evaluation |
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Program Kickoff |
10/18/2022 | Event |
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Temperature Check #1 |
11/03/2022 | Evaluation |
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Temperature Check #2 |
11/15/2022 | Evaluation |
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Final Self-Assessment |
12/02/2022 | Evaluation |
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Final Peer Evaluation |
12/02/2022 | Evaluation |
Projects
Filters
| Project | Organization | Topics |
|---|---|---|
| Welcome to PackDash Tok | PackDash | Digital Marketing Growth Strategy Marketing PR & Communications |
Program Managers
| Name | Organization |
|---|---|
| Kathleen Mahoney | School of Arts & Sciences |
| Jenica Rogers | University of Wisconsin-Madison |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |