ProgramsGraphic Design and Media Arts II - Spring 2022

Graphic Design and Media Arts II - Spring 2022

Program Overview
Program Title Graphic Design and Media Arts II - Spring 2022
Organization SUNY Potsdam
Student Application Link https://potsdam.capsource.app/program/graphic-design-and-media-arts-ii-n-spring-2022/rfp
# of Students Enrolled
12
# of Projects Running
2 Project/s Added (of 4 Projects Expected)

Program Timeline

Project Duration

Start Date: 02/24/22      End Date: 02/27/22

3 days
Collaboration Overview
About Students

Graphic Design and Media Arts II introduces intermediate techniques and principles of producing computer generated design. A variety of software packages, lectures, and creating visual images are used for instruction. The focus of instruction is on vector drawing, photo manipulation, web design, and advanced page design with criticism, presentation, analysis of projects and portfolio development.

Student Level:  

Student Time Commitment:   Full Time

Team Structure:   -

Program Goals
Format Structure

Single Project Single Team
Format Title Multiple Projects Multiple Teams
Format Description
Benefits For Industry Partners
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Corporate Social Responsibility Customer Service & Account Management Data Management Growth Strategy Legal, Regulatory, Compliance Marketing Mergers & Acquisitions Operations Organizational Culture Product Design & Development Purchasing, Logistics, Supply Chain Quality Control Reporting, Financial Planning & Analysis Research & Development Sales & Business Development Software Design & Development Talent Management
Target Industries
Skills & Expertise
Location Information & Preferences

Located Anywhere

Sponsorship

No Sponsorship Required
Compensation

Following compensation will be offered to the students:

Exactly $0.0 per hour

Other Requirements
Expected Time Commitment For Project Managers per week
Key Program Dates Due Date
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Jan 19 2021, 12:00.00 AM
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Feb 28 2021, 12:00.00 AM
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Oct 26 2021, 12:00.00 AM
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Dec 05 2021, 12:00.00 AM
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Feb 24 2022, 12:00.00 AM
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

Feb 27 2022, 12:00.00 AM

Project Overview

Project Details
Project Title Brand Video Development For Stocked By Reserve Bar
Project Synopsis

What is the challenge or opportunity you are trying to address within your organization?

ReserveBar, a leader in high-end spirits and luxury beverage curation, is launching a new brand called Stocked, focusing on ready-to-drink (RTD) cans, hard beverages, and craft beer. Unlike ReserveBar’s core identity, Stocked will emphasize fast, regional/local accessibility and appeal to consumers looking for convenient, high-quality drinking experiences.
The challenge is twofold:
  1. Brand Positioning & Messaging – How can Stocked differentiate itself from ReserveBar while still existing within the same ecosystem?
  2. Launch Content Strategy – How can Stocked tell an engaging, consumer-driven story that conveys the lifestyle and moments best associated with its products?
Stocked needs a brand launch video storyboard that will be used for social media advertising and digital content. The project requires students to define the target audience persona, develop a compelling narrative, and storyboard a video that aligns with the brand's messaging in preparation for a May 2025 launch.


What are some of the activities or action items you think will need to be taken to achieve your desired results?

Market Research & Audience Insights
  • Identify and define Stocked’s target audience personas based on demographics, behaviors, and preferences.
  • Research competitor marketing strategies for RTDs, hard beverages, and craft beer.
  • Evaluate regional vs. national positioning strategies for Stocked.
Content & Messaging Strategy
  • Develop a brand story framework that highlights key consumer moments.
  • Create messaging pillars that showcase Stocked’s accessibility, local appeal, and fast delivery model.
  • Define the tone, voice, and messaging to differentiate Stocked from ReserveBar while maintaining synergy.
Brand Video Storyboard Development
  • Outline key scenes and sequences for the Stocked launch video.
  • Develop a narrative arc that showcases key drinking occasions (e.g., game nights, barbecues, weekend getaways, casual gatherings).
  • Integrate product placement and branding elements in a natural and engaging way.
Implementation Recommendations
  • Propose distribution strategies for social media and digital marketing.
  • Suggest A/B testing strategies for video variations based on audience segmentation.
  • Provide recommendations for additional supporting content (short clips, GIFs, and stills) to be used in ads and organic social media.


What would make this project a success for your organization? What measurable results are you looking to accomplish?

A well-researched target audience profile with key consumer insights.
A detailed and visually engaging storyboard for the brand launch video.
Clear messaging pillars and brand positioning strategy for Stocked.
Strategic content distribution plan for a successful May launch.
Compensation

Following compensation will be offered to the students

Exactly $0.0 per hour

Sponsorship

No Sponsorship Required
Resources
Sub brand Strategy Deck

Program Timeline

Touchpoints & Assignments Date Type

Q&A Session with Company

 01/03/2022

Submit Milestone #1 - Deep-dive into Company

 01/03/2022 Submission Required

Program Kickoff

 02/24/2022 Event

Temp Check #1 Due

 03/03/2022 Evaluation

Temp Check #2 Due

 05/04/2022

REMINDER OF CONFIDENTIALITY

 10/02/2022

Submit Final Deliverable - Final Assets to Industry Partner for Review�

 10/05/2022 Submission Required

Final Peer Evaluation Due

 12/05/2022 Evaluation

Final Self Evaluation Due

 12/05/2022 Evaluation

Final Feedback Session with Industry Partner

 12/05/2022

Kickoff Meeting with Industry Partner

Review of Prototype/Rough Cut

Submit Milestone #2 - Conduct Research for Developing Media Assets/Storyboard

 Submission Required

Submit Milestone #3 - Develop and Propose Prototype Content/Rough Draft of Video/Animation

 Submission Required

Kick-off Evaluation Due

 Evaluation

Projects

Filters
Project Organization Topics
Brand Video Development for Stocked by ReserveBar ReserveBar LLC Digital Marketing Market Research Marketing PR & Communications Product Design & Development

Teams

Team Name  Project Name  Team Members 
No Teams Available