We are excited to bring our product to market, and need to market for awareness to multiple customers - consumers, athletic trainers, doctors, elderly, therapists, etc. . We want to explode this and let the entire country to know that 3D printed casts and splints are available for anyone to order with their iPhone! And for doctors to know that they can prescribe them. What are the best strategies for reaching each target audience/customer segment (doctors, athletes, etc)? What are your recommendations for messaging, content, and channels to raise awareness, attract them, and generate interest in using our product?