ProgramsDigital Marketing (Fall 2021)ProjectsPropose Digital Marketing Strategy for New Medical Tech Product

Project Title: Propose Digital Marketing Strategy for New Medical Tech Product

ActivArmor

Details
Project Title Propose Digital Marketing Strategy for New Medical Tech Product
Project Topics Digital Marketing Market Research Marketing PR & Communications
Skills & Expertise
Project Synopsis: Challenge/Opportunity
The challenge is to create widespread awareness of our innovative 3D printed casts and splints among diverse target audiences, including consumers, athletic trainers, doctors, therapists, and elderly individuals. Our product's unique selling points include its ability to get dirty and wet, making it ideal for kids and athletes, and its application for carpal tunnel and arthritis splints, making it beneficial for the elderly. The opportunity lies in leveraging multiple digital platforms like YouTube, Instagram, Facebook, LinkedIn, TikTok, Google AdWords, and more to showcase these benefits. Our goal is to drive significant traffic to our website and establish our product as a go-to solution across the nation. This will require targeted research to understand how best to reach each audience segment, determine the most effective content and platforms, and iteratively optimize our marketing efforts based on performance data.
Project Synopsis: Activities/Actions Required
  1. Conduct target audience research for different customer segments (doctors, athletes, etc.).
  2. Identify the best platforms and content formats for each audience.
  3. Develop a comprehensive content calendar for each platform.
  4. Create engaging and informative marketing content.
  5. Launch marketing campaigns across multiple platforms.
  6. Monitor and analyze campaign performance.
  7. Adjust strategies based on performance data.
  8. Continuously optimize marketing efforts for better results.
Project Synopsis: Expected Results
  • Increased website traffic from various target segments.
  • Growth in online orders for 3D printed casts and splints.
  • Higher engagement rates on marketing content across platforms.
  • Positive feedback from target audiences.
  • Increase in prescriptions from doctors for 3D printed casts and splints.
  • Achievement of specific sales targets.

Project Timeline

Touchpoints & Assignments Date Type

Deliverable #3 Due

 Apr 09 2021 Submission Required

Temp Check #1 Due

 May 10 2021 Evaluation

Submit Deliverable #1

 Jul 10 2021 Submission Required

Temp Check #3 Due

 Sep 11 2021 Evaluation

OFFICIAL PROJECT END

Final Peer Evaluation Due

 Evaluation

Final Self Evaluation Due

 Evaluation

Submit Deliverable #2

 Submission Required

REMINDER OF CONFIDENTIALITY

Final Deliverable Due

 Submission Required

Kickoff Evaluation Due

 Evaluation

OFFICIAL PROJECT START

Temp Check #2 Due

 Evaluation

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