A little background---8 years ago we had 1 other brewery within 20 miles of our brewery, today we have 19 other breweries in the same region. So, to make sure we generate more visits to our website and social media platforms that will in turn drive potential (and existing) consumers to our brewery we need to: - Conduct SWOT analysis to evaluate existing digital marketing presence - Enhance content marketing and develop strategies that are sustainable - Search Engine optimization - Gain detailed insights on advanced web analytics. Learn how to employ Google’s popular tools like Keywords Trends and Search Console, etc. …Improving local SEO (20 Mile radius) - we want our website to draw in more new organic traffic as well as keep our current customers up-to-date. - Engage in more and better formulated Social Media Marketing and Email Marketing campaigns - Eventually we would also like to pursue the possibility of developing Influencer Marketing strategies