ProgramsGraphic Design and Media Arts II - Fall 2021ProjectsCreate Media Asset for Creme Savers Re-Launch

Project Title: Create Media Asset for Creme Savers Re-Launch

Iconic Candy

Details
Project Title Create Media Asset for Creme Savers Re-Launch
Project Topics Marketing Product Design & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Iconic Candy is re-launching the beloved Crème Savers brand and seeks to create modern, compelling media assets that resonate with today’s consumers while preserving the nostalgic essence of the original product. The project will focus on reinventing past Crème Savers commercials and marketing materials by utilizing modern technology and 21st-century creative techniques. Students are tasked with designing media assets that effectively target a contemporary audience using digital platforms, social media, and immersive content creation tools such as video editing software and augmented reality.
Project Synopsis: Activities/Actions Required
  • Research the history and past marketing campaigns of Crème Savers.
  • Analyze current market trends, including consumer preferences in the candy industry.
  • Develop a marketing strategy that integrates modern digital tools and media channels.
  • Create concept designs for modernized media assets, including commercials, social media content, and digital advertisements.
  • Implement digital tools (e.g., video editing software, social media platforms, augmented reality) to produce and execute the re-imagined media assets.
  • Develop a rollout strategy for the new assets, aligned with Crème Savers’ re-launch plan.
  • Present the final media assets along with a comprehensive marketing plan to Iconic Candy.
Project Synopsis: Expected Results
  • Quality of the media assets produced, ensuring they are both nostalgic and modernized.
  • Engagement and feedback from focus groups or sample audiences regarding the effectiveness of the revamped campaign.
  • Alignment with Iconic Candy’s branding and strategic goals for the Crème Savers re-launch.
  • Number of innovative digital marketing techniques incorporated into the media assets.
  • Presentation and clarity of the marketing strategy.

Project Timeline

Touchpoints & Assignments Date Type

Submit Milestone #3 - Develop and Propose Prototype Content

 Feb 11 2021 Submission Required

Temp Check #1 Due

 May 10 2021 Evaluation

Submit Final Deliverable - Final Assets to Iconic Candy for Review

 Jul 12 2021 Submission Required

Final Feedback Session with Iconic Candy

 Sep 12 2021

Program Kickoff

 Sep 14 2021 Event

OFFICIAL PROJECT END

 Nov 12 2021

REMINDER OF CONFIDENTIALITY

 Dec 09 2021

Storyboard Critique

 Dec 10 2021

Final Peer Evaluation Due

 Dec 12 2021 Evaluation

Final Self Evaluation Due

 Dec 12 2021 Evaluation

OFFICIAL PROJECT START

Submit Milestone #1 - Deep-dive into Iconic Candy

 Submission Required

Kickoff Meeting with Iconic Candy

Rough Drafts of Video / Animation

 Submission Required

Kick-off Evaluation Due

 Evaluation

Temp Check #2 Due

 Evaluation

Submit Milestone #2 - Conduct Research for Developing Media Assets

 Submission Required

Temp Check #3 Due

 Evaluation

Q&A Session with Iconic Candy