Pinnacle Group is a workforce solutions company headquartered in Dallas, Texas. We are proud to be a woman and minority-owned company and during our nearly 25 years in business have been recognized twice as the fastest-growing woman-owned/led company in the country (2015 and 2018). We have a dynamic public CEO, Nina Vaca, who has been central to our growth and success over the years. As a result, our growth has been organic and our marketing efforts have been conducted fully in-house and without a professional marketing team. As we evolve into a more scalable professionalized company, we believe marketing is an area of opportunity for us. Because of other strategic investments in 2021 we will not move forward with professionalizing this function until 2022. That makes 2021 the perfect time to partner with SUNY Potsdam students on a marketing project. We are open to discussing the scope, scale, and objectives of the project to help meet the students' curricular objectives as well as to engage their interest while benefiting Pinnacle - this is a true win-win situation in our minds. We are open to anything from a single targeted campaign around one service line to an overall marketing strategy that includes our 4 primary service lines.