Project Title: Cyber Warriors - Cloaked In Security

Blue Ridge Networks, Inc.

Details
Project Title Cyber Warriors - Cloaked In Security
Project Topics Digital Marketing Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Blue Ridge Networks, Inc., a company specializing in proactive cybersecurity solutions, aims to enhance its website with updated and engaging video content that effectively communicates its product offerings to various stakeholders. The challenge is to create modern, high-quality product explainer videos, both animated and non-animated, that showcase Blue Ridge Networks’ expertise in network protection via cloaking, preserving data integrity, and ensuring safe continuous business operations that are protected from breaches. This project offers the opportunity to produce visually appealing and informative content that can captivate our target audiences, including CIOs, CTOs, CISOs, Supply Chain leaders, manufacturers, and industry professionals, and provide a clear, concise explanation of our products' features and benefits. By doing so, Blue Ridge Networks can strengthen its digital presence, increase user engagement, and drive more traffic to its website.
Project Synopsis: Activities/Actions Required
  1. Review and analyze current website content to identify key areas for video integration.
  2. Conduct market research to identify best practices for product explainer videos.
  3. Develop a storyboard and script for each video.
  4. Create animated product explainer videos.
  5. Create non-animated (live-action) product explainer videos.
  6. Gather feedback from the Product and Marketing teams.
  7. Revise and finalize the videos based on feedback.
  8. Integrate the videos into the website and other marketing channels.
Project Synopsis: Expected Results
  • Positive feedback from Product and Marketing teams.
  • Increased user engagement on the website.
  • Higher conversion rates on product pages with videos.
  • Improved user understanding and retention of product information.
  • Increased time spent on the website.
  • Positive feedback from users and stakeholders.

Project Timeline

Touchpoints & Assignments Date Type

Project Finalized

Oct 29 2024 Event

Student Pre-Kick-off Self-Assessment Form 03/31/2024

Oct 29 2024, 12:00 PM Canada/Eastern (UTC-04:00) Evaluation

Industry Mentor Post-Engagement Team Assessment Form 05/09/2024

Oct 30 2024, 12:00 PM Canada/Eastern (UTC-04:00) Evaluation

Student Post-Engagement Self-Assessment Form 05/09/2024

Oct 30 2024, 12:00 PM Canada/Eastern (UTC-04:00) Evaluation

Creative Brief

Nov 05 2024 Project Milestone

Student Temperature Check

Nov 07 2024, 20:00 PM EST (UTC-05:00) Evaluation

Student Temperature Check

Nov 12 2024, 20:00 PM EST (UTC-05:00) Evaluation

Final Project Due

Nov 25 2024, 12:00 PM Project Milestone

Final Presentation

Nov 29 2024 Project Milestone

Program Managers

Name Organization
Kathleen Mahoney School of Arts & Sciences

Teams

Team Name  Project Name  Team Members 
No Teams Available