ProgramsGraphic Design and Media Arts II - Fall 2021

Graphic Design and Media Arts II - Fall 2021

Program Overview
Program Title Graphic Design and Media Arts II - Fall 2021
Organization SUNY Potsdam
Student Application Link https://potsdam.capsource.app/program/graphic-design-and-media-arts-ii-n-fall-2021/rfp
# of Students Enrolled
7
# of Projects Running
1 Project/s Added (of 1 Project Expected)

Program Timeline

Project Duration

Start Date: 09/14/21      End Date: 12/11/21

3 months
Collaboration Overview
About Students

Graphic Design and Media Arts II introduces intermediate techniques and principles of producing computer generated design. A variety of software packages, lectures, and creating visual images are used for instruction. The focus of instruction is on vector drawing, photo manipulation, web design, and advanced page design with criticism, presentation, analysis of projects and portfolio development. Prerequisite

Student Level:  

Student Time Commitment:   Full Time

Team Structure:   -

Program Goals
Format Structure

Single Project Single Team
Format Title Multiple Projects Multiple Teams
Format Description
Benefits For Industry Partners
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Marketing Product Design & Development
Target Industries
Skills & Expertise
Location Information & Preferences

Located Anywhere Regional (within 90 miles)

Sponsorship

No Sponsorship Required
Compensation

Following compensation will be offered to the students:

Exactly $0.0 per hour

Other Requirements
Expected Time Commitment For Project Managers per week
Key Program Dates Due Date
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Jun 14 2021, 12:00.00 AM
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Jun 23 2021, 12:00.00 AM
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Aug 17 2021, 12:00.00 AM
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Aug 26 2021, 12:00.00 AM
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Sep 14 2021, 12:00.00 AM
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

Dec 11 2021, 12:00.00 AM

Project Overview

Project Details
Project Title Create Media Asset For Creme Savers Re Launch
Project Synopsis

What is the challenge or opportunity you are trying to address within your organization?

Iconic Candy is re-launching the beloved Crème Savers brand and seeks to create modern, compelling media assets that resonate with today’s consumers while preserving the nostalgic essence of the original product. The project will focus on reinventing past Crème Savers commercials and marketing materials by utilizing modern technology and 21st-century creative techniques. Students are tasked with designing media assets that effectively target a contemporary audience using digital platforms, social media, and immersive content creation tools such as video editing software and augmented reality.


What are some of the activities or action items you think will need to be taken to achieve your desired results?

  • Research the history and past marketing campaigns of Crème Savers.
  • Analyze current market trends, including consumer preferences in the candy industry.
  • Develop a marketing strategy that integrates modern digital tools and media channels.
  • Create concept designs for modernized media assets, including commercials, social media content, and digital advertisements.
  • Implement digital tools (e.g., video editing software, social media platforms, augmented reality) to produce and execute the re-imagined media assets.
  • Develop a rollout strategy for the new assets, aligned with Crème Savers’ re-launch plan.
  • Present the final media assets along with a comprehensive marketing plan to Iconic Candy.


What would make this project a success for your organization? What measurable results are you looking to accomplish?

  • Quality of the media assets produced, ensuring they are both nostalgic and modernized.
  • Engagement and feedback from focus groups or sample audiences regarding the effectiveness of the revamped campaign.
  • Alignment with Iconic Candy’s branding and strategic goals for the Crème Savers re-launch.
  • Number of innovative digital marketing techniques incorporated into the media assets.
  • Presentation and clarity of the marketing strategy.
Compensation

Following compensation will be offered to the students

Exactly $0.0 per hour

Sponsorship

No Sponsorship Required
Resources
Youtube Link to Creme Savers Commercial for Inspiration Strawberries Creme Orange Creme Flavors at Launch

Program Timeline

Touchpoints & Assignments Date Type

Submit Milestone #3 - Develop and Propose Prototype Content

 02/11/2021 Submission Required

Temp Check #1 Due

 05/10/2021 Evaluation

Submit Final Deliverable - Final Assets to Iconic Candy for Review

 07/12/2021 Submission Required

Final Feedback Session with Iconic Candy

 09/12/2021

Program Kickoff

 09/14/2021 Event

OFFICIAL PROJECT END

 11/12/2021

REMINDER OF CONFIDENTIALITY

 12/09/2021

Storyboard Critique

 12/10/2021

Final Peer Evaluation Due

 12/12/2021 Evaluation

Final Self Evaluation Due

 12/12/2021 Evaluation

OFFICIAL PROJECT START

Submit Milestone #1 - Deep-dive into Iconic Candy

 Submission Required

Kickoff Meeting with Iconic Candy

Rough Drafts of Video / Animation

 Submission Required

Kick-off Evaluation Due

 Evaluation

Temp Check #2 Due

 Evaluation

Submit Milestone #2 - Conduct Research for Developing Media Assets

 Submission Required

Temp Check #3 Due

 Evaluation

Q&A Session with Iconic Candy

Projects

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Project Organization Topics
Create Media Asset for Creme Savers Re-Launch Iconic Candy Marketing Product Design & Development