Principles of Marketing (Fall 2021)
Collaboration Overview
About Students
About Program Goals
About the Collaboration Format
Benefits for Industry Partners
Program Details
Students Include:
Students Enrolled: 20 Students Enrolled
Program Duration: 8 weeks
Program Launch Date: 09/20/21
Program End Date: 11/19/21
Student Commitment:
Course Format: Multiple Projects Multiple Teams, Single Project Single Team
Modality: Fully Remote
# of Projects: 1
View All Program DetailsProject Requirements
| Industry Partner Requirements | |
|---|---|
| Project Topics | Growth Strategy Marketing |
| Location Preferences |
Located Anywhere Regional (within 90 miles) |
| Compensation |
Following compensation will be offered to the students
Exactly $0.0 per hour |
| Sponsorship |
No Sponsorship Required |
| Other Requirements | |
| Project Management Time Commitment | per week |
| Interested Industries |
Skills & Expertise
| Key Program Dates | Due Date |
|---|---|
|
Request for Proposal published
Collaboration request published. Industry Partners may express interest in participating.
|
Jun 17 2021, 12:00.00 AM |
|
Interview
Educators will begin interviewing interested Industry Partners to discuss project ideas.
|
Jun 26 2021, 12:00.00 AM |
|
Proposal Application Deadline
Final date for Industry Partners to express interest in participating.
|
Aug 22 2021, 12:00.00 AM |
|
Finalize Project Charter
Educators and Industry Partners finalize project charters, legal documents, and background materials.
|
Sep 01 2021, 12:00.00 AM |
|
Official Program Launch
We’ll find a time on this day for you to meet with the students to kick off your project.
|
Sep 20 2021, 12:00.00 AM |
|
Official Program End
We’ll find a time on this day for you to meet with the students to wrap up your project.
|
Nov 19 2021, 12:00.00 AM |
* We’ve got some inspirational project ideas below! These are related project topics that you can mix and match the components for the best cross-functional project experience possible.
Growth Strategy
Marketing
| Program Overview | ||
|---|---|---|
| Program Title | Principles of Marketing (Fall 2021) | |
| Organization | SUNY Potsdam | |
| Student Application Link | https://potsdam.capsource.app/program/principles-of-marketing-fall-2021/rfp | |
| # of Students Enrolled |
65
|
|
| # of Projects Running |
2 Project/s Added (of 1 Project Expected)
|
|
|
Program Timeline Project Duration |
Start Date: 09/20/21 End Date: 11/19/21 2 months |
|
| Collaboration Overview | ||
|---|---|---|
| About Students |
During our introductory marketing course, we provide students with an opportunity to learn about marketing while working on a real marketing challenge for a real partner organization. We are hoping to identify an industry partner interested in leveraging the creativity and insights of our next-gen professionals. They're all smart, driven, eager to learn, and reliable to come up with novel ways to market new products or enter new markets.
Student Level: Student Time Commitment: Full Time Team Structure: - |
|
| Program Goals | ||
| Format Structure |
Single Project Single Team |
|
| Format Title | Multiple Projects Multiple Teams | |
| Format Description | ||
| Benefits For Industry Partners | ||
| Project Modality | Fully Remote | |
| Industry Partner Requirements to Participate | ||
|---|---|---|
| Project Topics | Growth Strategy Marketing | |
| Target Industries | ||
| Skills & Expertise | ||
| Location Information & Preferences |
Located Anywhere Regional (within 90 miles) |
|
| Sponsorship |
No Sponsorship Required |
|
| Compensation |
Following compensation will be offered to the students:
Exactly $0.0 per hour |
|
| Other Requirements | ||
| Expected Time Commitment For Project Managers | per week | |
| Key Program Dates | Due Date |
|---|---|
|
Request for Proposal published
Collaboration request published. Industry Partners may express interest in participating.
|
Jun 17 2021, 12:00.00 AM |
|
Interview
Educators will begin interviewing interested Industry Partners to discuss project ideas.
|
Jun 26 2021, 12:00.00 AM |
|
Proposal Application Deadline
Final date for Industry Partners to express interest in participating.
|
Aug 22 2021, 12:00.00 AM |
|
Finalize Project Charter
Educators and Industry Partners finalize project charters, legal documents, and background materials.
|
Sep 01 2021, 12:00.00 AM |
|
Official Program Launch
We’ll find a time on this day for you to meet with the students to kick off your project.
|
Sep 20 2021, 12:00.00 AM |
|
Official Program End
We’ll find a time on this day for you to meet with the students to wrap up your project.
|
Nov 19 2021, 12:00.00 AM |
Savita Hanspal
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Tim Bower
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Diana Hall
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Andy Cwik
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Jenica Rogers
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| Links & Documents |
|---|
Projects
| Project | Organization | Topics |
|---|---|---|
| Propose a Mix-Market Strategy for New Tech Product | ActivArmor | |
| Create a Marketing Strategy for Finger Lakes Brewery | Crafty Ales & Lagers | Marketing |