ProgramsInformation Systems for Business (Spring 2022)ProjectsDesigning an Engaging & Effective Retail Training Program for True ...

Project Title: Designing an Engaging & Effective Retail Training Program for True Religion Brand Jeans

True Religion

Details
Project Title Designing an Engaging & Effective Retail Training Program for True Religion Brand Jeans
Project Topics Customer Service & Account Management Employee and Labor Management Organizational Culture Research, Analysis, Evaluation Talent Management
Skills & Expertise
Project Synopsis: Challenge/Opportunity
True Religion Brand Jeans (TRBJ) operates 49 retail stores across the US, Canada, and the UK with a workforce of approximately 350 retail employees. The corporate operations team is seeking to refresh and modernize their employee training approach to:

  • Increase engagement & comprehension in training programs
  • Enhance employee retention and reduce turnover
  • Improve customer service & store performance
  • Develop effective, diverse, and inclusive training tools
A key challenge is understanding how a young, modern workforce absorbs training content and what tools/methodologies will drive better comprehension, engagement, and development. By evaluating various training formats (eLearning, hands-on training, simulations, mentorship, etc.), this project aims to provide a strategic plan for implementing an updated training program that enhances employee success.
Project Synopsis: Activities/Actions Required
Industry & Workforce Analysis
  • Assess retail industry trends affecting employee training.
  • Research learning preferences among younger retail employees.
  • Understand the role of diversity & inclusivity in training effectiveness.

Training Format & Methodology Evaluation
  • Compare audio vs. visual training techniques for engagement.
  • Identify best-in-class training models, including:
    • Instructor-led training
    • eLearning & digital modules
    • Simulation-based employee training
    • Hands-on & role-playing approaches
    • Mentorship and coaching
  • Conduct a survey among TRBJ’s current workforce to determine most effective training methods.

Retail Training Program Strategy Development
  • Develop recommendations for implementing a new training system.
  • Outline strategies for enhancing comprehension & engagement.
  • Incorporate tools that improve employee-to-employee & employee-to-customer interactions.

Measuring Success & Implementation Plan
  • Define success metrics related to employee performance & engagement.
  • Develop a pilot rollout strategy for testing training effectiveness.
  • Create Standard Operating Procedures (SOPs) for training implementation.
Project Synopsis: Expected Results
  • Creation of a comprehensive training strategy that aligns with TRBJ’s goals.
  • Survey results & workforce analysis that provide insights into employee learning preferences.
  • Pilot implementation plan with clear recommendations for measuring engagement & comprehension.
  • Potential reduction in employee turnover and improvements in customer service & sales KPIs.

Project Timeline

True Religion - Designing an Engaging & Effective Retail Training Program for True Religion Brand Jeans
Due Date
Activities
Deliverables
Status
Action
Thu, 03/03/22
12:00 AM UTC
Milestone 2 Deliverable Due
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Report & Presentation: Needs Assessment, Role Expectation/Performance Analysis, Prototype Training Objectives For this assignment, you are asked to develop a �prototype� � or a draft set- of the training objectives. You are creating a prototype to put forward your ideas for the product and obtain feedback and recommendations from stakeholders. You�ll use that feedback and finalize the objectives as a step in the milestone that follows.
Wed, 05/04/22
12:00 AM UTC
Milestone 3 Deliverable Due
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Curated, annotated resources; Training objectives, Tabled, detailed list of instructional strategies and formats. Presentation and questions for Industry Mentor.  
Tue, 08/02/22
12:00 AM UTC
Project Launch
No Deliverables
No deliverables are required for this action item.
Description:
Launch the project and meet your industry mentors! 11:00 am to 12:15 pm EST. Link to Zoom room: https://potsdam-edu.zoom.us/j/4096900383?pwd=ZWNmSVBzaldJdFMzK1pSUm51UEljUT09
Milestone 1 Deliverable Due
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
1-2 page infographic on the company and current challenge; questions for Industry Mentor An�infographic�(information graphic) is a representation of information in a graphic format. It is designed to make qualitative and quantitative information easily understandable at a glance. Explore infographic content and designs, and design and develop your own infographic using�Microsoft Power Point and free software such as�Piktochart, and�Canva.
Milestone 4 Deliverable Due
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Report & Presentation on Recommended Training Strategies

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