Digital Marketing (Fall 2021)
| Program Overview | ||
|---|---|---|
| Program Title | Digital Marketing (Fall 2021) | |
| Organization | SUNY Potsdam | |
| Student Application Link | https://potsdam.capsource.app/program/digital-marketing-fall-2021/rfp | |
| # of Students Enrolled |
13
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| # of Projects Running |
2 Project/s Added (of 1 Project Expected)
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Program Timeline Project Duration |
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| Collaboration Overview | ||
|---|---|---|
| About Students |
This is an advanced undergraduate and graduate-level marketing course focused on Digital Marketing. Throughout the course, we cover topics such as marketing strategy, content creation, social media strategy, SEM/SEO marketing, cost optimization, and more!
Student Level: Student Time Commitment: Full Time Team Structure: - |
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| Program Goals | ||
| Format Structure |
Multiple Projects Multiple Teams |
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| Format Title | Multiple Projects Multiple Teams | |
| Format Description | ||
| Benefits For Industry Partners | ||
| Project Modality | Fully Remote | |
| Industry Partner Requirements to Participate | ||
|---|---|---|
| Project Topics | Marketing | |
| Target Industries | ||
| Skills & Expertise | ||
| Location Information & Preferences |
Located Anywhere Regional (within 90 miles) |
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| Sponsorship |
No Sponsorship Required |
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| Compensation |
Following compensation will be offered to the students:
Exactly $0.0 per hour |
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| Other Requirements | ||
| Expected Time Commitment For Project Managers | per week | |
| Key Program Dates | Due Date |
|---|
Program Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Deliverable #3 Due |
04/09/2021 | Submission Required |
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Temp Check #1 Due |
05/10/2021 | Evaluation |
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Submit Deliverable #1 |
07/10/2021 | Submission Required |
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Temp Check #3 Due |
09/11/2021 | Evaluation |
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OFFICIAL PROJECT END |
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Final Peer Evaluation Due |
Evaluation | |
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Final Self Evaluation Due |
Evaluation | |
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Submit Deliverable #2 |
Submission Required | |
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REMINDER OF CONFIDENTIALITY |
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Final Deliverable Due |
Submission Required | |
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Kickoff Evaluation Due |
Evaluation | |
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OFFICIAL PROJECT START |
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Temp Check #2 Due |
Evaluation |
Projects
| Project | Organization | Topics |
|---|---|---|
| Enhance Digital Marketing Strategy to serve us better. | Crafty Ales & Lagers | |
| Propose Digital Marketing Strategy for New Medical Tech Product | ActivArmor | Digital Marketing Market Research Marketing PR & Communications |
Program Managers
| Name | Organization |
|---|---|
| Savita Hanspal | School of Education & Professional Studies |
| Jenica Rogers | University of Wisconsin-Madison |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |