ProgramsInformation Systems for Business (Spring 2022)ProjectsDesigning an Engaging & Effective Retail Training Program for True ...

Project Title: Designing an Engaging & Effective Retail Training Program for True Religion Brand Jeans

True Religion

Details
Project Title Designing an Engaging & Effective Retail Training Program for True Religion Brand Jeans
Project Topics Customer Service & Account Management Employee and Labor Management Organizational Culture Research, Analysis, Evaluation Talent Management
Skills & Expertise
Project Synopsis: Challenge/Opportunity
True Religion Brand Jeans (TRBJ) operates 49 retail stores across the US, Canada, and the UK with a workforce of approximately 350 retail employees. The corporate operations team is seeking to refresh and modernize their employee training approach to:

  • Increase engagement & comprehension in training programs
  • Enhance employee retention and reduce turnover
  • Improve customer service & store performance
  • Develop effective, diverse, and inclusive training tools
A key challenge is understanding how a young, modern workforce absorbs training content and what tools/methodologies will drive better comprehension, engagement, and development. By evaluating various training formats (eLearning, hands-on training, simulations, mentorship, etc.), this project aims to provide a strategic plan for implementing an updated training program that enhances employee success.
Project Synopsis: Activities/Actions Required
Industry & Workforce Analysis
  • Assess retail industry trends affecting employee training.
  • Research learning preferences among younger retail employees.
  • Understand the role of diversity & inclusivity in training effectiveness.

Training Format & Methodology Evaluation
  • Compare audio vs. visual training techniques for engagement.
  • Identify best-in-class training models, including:
    • Instructor-led training
    • eLearning & digital modules
    • Simulation-based employee training
    • Hands-on & role-playing approaches
    • Mentorship and coaching
  • Conduct a survey among TRBJ’s current workforce to determine most effective training methods.

Retail Training Program Strategy Development
  • Develop recommendations for implementing a new training system.
  • Outline strategies for enhancing comprehension & engagement.
  • Incorporate tools that improve employee-to-employee & employee-to-customer interactions.

Measuring Success & Implementation Plan
  • Define success metrics related to employee performance & engagement.
  • Develop a pilot rollout strategy for testing training effectiveness.
  • Create Standard Operating Procedures (SOPs) for training implementation.
Project Synopsis: Expected Results
  • Creation of a comprehensive training strategy that aligns with TRBJ’s goals.
  • Survey results & workforce analysis that provide insights into employee learning preferences.
  • Pilot implementation plan with clear recommendations for measuring engagement & comprehension.
  • Potential reduction in employee turnover and improvements in customer service & sales KPIs.

Project Timeline

Touchpoints & Assignments Date Type

Milestone 2 Deliverable Due

 Mar 03 2022 Submission Required

Milestone 3 Deliverable Due

 May 04 2022 Submission Required

Project Launch

 Aug 02 2022

Milestone 1 Deliverable Due

 Submission Required

Milestone 4 Deliverable Due

 Submission Required

Teams

Team Name  Project Name  Team Members 
No Teams Available